2010 Marketo Paper Studies 
KoMarketing Associates
APRIL 25, 2013
Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.
Ambal's Amusings
MAY 12, 2010
We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton.
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Customer Experience Matrix
SEPTEMBER 1, 2010
This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Aberdeen Group has published many studies related to marketing automation. CSO Insights publishes highly regarded studies of sales performance. Statistics include: • 16.5% 51% win rates 55.6%
Everything Technology Marketing
FEBRUARY 19, 2011
A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. of respondents using this metric in 2010 to 65.7% And as social media matures, demands for proving social media ROI will inevitably increase.
Adobe Experience Cloud Blog
MAY 17, 2011
It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions. 3 Ways to Improve the Quality of Your Sales Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
Adobe Experience Cloud Blog
MAY 25, 2010
Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments. Lenskold Group/MarketSphere Marketing ROI and Measurements Study.). In 2010, Marketers can finally take control of their metrics, as solutions that address this issue are now available.
B2B Marketing Zone Posts
MARCH 3, 2010
February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind. Best of B2B Marketing.
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