The ROI Guy

FEBRUARY 14, 2011

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

JULY 15, 2009

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Convince & Convert

SEPTEMBER 21, 2010

But, again, it’s worth it, and it doesn’t cost as much as attending a conference on the West coast, paying for a magazine ad, or a TV ad, etc… so, when comparing options, I believe social media is inexpensive. Making that personal connection can be tough…when you’re getting a lot of comments.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

The ROI Guy

JANUARY 25, 2011

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Provocation-Based Selling: Loosening the Status-Qu.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Provocation-Based Selling: Loosening the Status-Qu.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

SEPTEMBER 4, 2007

by 2010 [2]. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Latest Research. Let the Good Times Roll?

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., New TCO Calculator: EMC SMB Virtual Solutions Advi.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

SEPTEMBER 10, 2012

SMB and Distribution. In 2010, she was honored with a “Changing The Game” Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a “Woman of Influence” by the Silicon Valley Business Journal. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

SMB and Distribution. In 2010, she was honored with a “Changing The Game” Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a “Woman of Influence” by the Silicon Valley Business Journal. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

NOVEMBER 12, 2013

This despite the fact that 80% of SMB websites don’t display links to the company’s social networks. The top three challenges faced by SMB B2B marketers are lead quantity (69%), lead quality (60%), increasing brand awareness (56%) and reaching decision makers (52%). Small Business Social Media Statistics and Facts.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

This despite the fact that 80% of SMB websites don’t display links to the company’s social networks. The top three challenges faced by SMB B2B marketers are lead quantity (69%), lead quality (60%), increasing brand awareness (56%) and reaching decision makers (52%). Small Business Social Media Statistics and Facts.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1% Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). New TCO Calculator: EMC SMB Virtual Solutions Advi.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Wednesday, August 04, 2010 Can a Value Selling / Marketing Program Improve Your Business? SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Latest Research.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Alinean recognized by BtoB Magazine’s as one of To. Latest Research. Let the Good Times Roll?

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

Sources: IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. April 2009 Sales Enablement: Measuring its Impact.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. Alinean recognized by BtoB Magazine’s as one of To. Latest Research.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Return on Investment (ROI) Defined ROI Defined: A general concept referring to calculate the Earnings from the Investment of Capital, where the earnings are expressed as a proportion of the outlay. Alinean recognized by BtoB Magazine’s as one of To. New TCO Calculator: EMC SMB Virtual Solutions Advi.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Net Present Value (NPV) Savings Defined NPV Definition: The sum that results when the discounted value of the expected costs of an investment are deducted from the discounted value of the expected returns. Alinean recognized by BtoB Magazine’s as one of To. Latest Research. Let the Good Times Roll?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. .” Nearly a quarter prefer video content to text. And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100