2010, Intent, Public Relations and Word of Mouth - B2B Marketing Zone

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2010

Intent

Public Relations

Word of Mouth

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 22, 2010

If I subscribe to an email – I have the intent of re-engaging with your brand. “Liking&# a brand doesn’t necessarily have that intent – even though 30% believe it’s giving permission to be marketed to. “Liking&# is a public display of affection for the brand… it’s endorsing the brand.

Social Media Media Webinar Metrics Paid Search Agency

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. However, I find these are limiting as the intent of the post appears to be to share several different angles of legal vulnerability through social media.

Social Media Paid Content Media Advertising Agencies

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Trending Sources

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Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

Convince & Convert

AUGUST 24, 2010

It gets spammy on Twitter with requests and DM’s, and then I see posts like this that, while the intent behind it is good (for MaW support), it could be viewed negatively. But that’s not the intention at all. It’s one of the reasons I don’t like the whole voting process of SxSW.

Paid Search Agency

Paid Search Agency PR Advertising Agencies Word of Mouth

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 13, 2010

Social media creates kinship between companies and customers, and kinship equals purchase intent. It’s not viral unless it is. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Linkedin is for people you know. Facebook is for people you used to know.

Social Media Media Webinar Metrics Marketing & Strategy

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B2B Lead Generation Blog: Two new reports on marketing and lead generation

markempa

AUGUST 10, 2005

They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Do you sell services? Do you sell services?

Lead Generation

Lead Generation Work Management Marketing Management Marketing Report

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

JULY 26, 2010

Basically, it’s everyone’s intention to tell their story and to share it. Here’s how it works: People come to PitchEngine to get the word out about something. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Which brings up the whole “viral&# aspect of the platform.

Social Media SEO Marketing Websites PR

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point? The first step in that process of course is knowing why it is that you’re blogging.

Webinar Metrics

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger

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Please Help Me Pick a New Look For My Blog

Convince & Convert

FEBRUARY 5, 2010

Intentional? It seems the rest of us are all over the place. sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Have to say though, when I first saw the picture, I thought you were mock shooting yourself in the head. link] david horne digging the overall look of Option 2.

Paid Search Agency

Paid Search Agency Webinar Metrics PR Advertising Agencies

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ

FAQ Top of Funnel Paid Search Agency Social Media

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

The use of 8-word search queries grew 22% in the past year alone. Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase.

Long Tail Marketing

Long Tail Marketing Blogger Paper Content

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media Media Webinar Metrics Marketing & Strategy

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

APRIL 15, 2010

But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Now I must dig a bit and clarify what those intentions truly are. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Paid Content Content Marketing Paid Search Agency Planning

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 11, 2010

No idea what a Hoosier is. Decided to find out first-hand. Want to cheer for a historically mediocre college football team. It will also be nice to be near my friends (and clients) at ExactTarget and Compendium Blogware , in Indy. So, Bloomington it is. Candidly, I’m scared to death. What a great example to set for your children.

Social Media Media Webinar Metrics Marketing & Strategy

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

That certainly was not my intention. That certainly was not my intention. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. I'm not disagreeing with your analysis, because you obviously know what you're doing…I'm just wondering if this sends the right message.

Social Media Paid Search Agency Media Advertising Agencies

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

Social Media Paid Search Agency Media Advertising Agencies

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Sessions start October 5. Go to [link] to save 50% for a limited time. It was FREAKY. It was FREAKY.

Social Media Media Webinar Metrics Marketing & Strategy

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. I love this quote You just summed up the problem today in so very few, quality words. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media Media Webinar Metrics Marketing & Strategy

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Why You're the Key to Social Media Success

Convince & Convert

JUNE 22, 2010

Experimenting with social media to appease your communicator or be like the “cool kids&# is bound to fail if there's no real intent or effort (or resources) behind it. Until folks have their ah ha moment, it's very easy for them to dismiss social media.

Social Media Media Paid Search Agency Budget Programs

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

APRIL 14, 2010

Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. Our intentions to help are genuine, but yes, there is that indirect marketing piece. The bartender approaches, and asks if I’d like to hear the TV.

Social Media Media Paid Search Agency CAN-SPAM

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Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. link] Mark Allen Roberts Great post, What you are discussing is consistent with; branding with intention versus Branding by default as I discuss in my eBook: Branding backwards. We must set out with intention. Two problems arose.

Social Media Webinar Metrics Media Paid Search Agency

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 9, 2010

The intentions are surely pure, but because of mixed agendas, wires get crossed. The 2010 survey polled only US respondents (who tend to be considerably more cynical). The 2010 survey polled only US respondents (who tend to be considerably more cynical). It’s a constant. It can be relied on 100% to do what gravity does.

Social Media Webinar Metrics Media Paid Search Agency

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Build a website. Keep it updated.

Social Media Facebook Paid Content Marketing Websites

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Build a website. Keep it updated.

Facebook Marketing Websites Paid Content Social Media

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Is Social Media Too Big For Its Britches?

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. Driving purchase intent through kinship. Driving purchase intent through kinship. At Monday’s Social Fresh conference in St. link] jaybaer Spectacular comment Judy. Thank you. Big companies acting small again.

Social Media Paid Content Media Advertising Agencies

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. Kinship creates purchase intent. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? I do so willingly.

Social Media Media Webinar Metrics Marketing & Strategy

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

DECEMBER 8, 2020

Algorithms are so advanced now that they’re able to analyze a user’s intention with a search query and produce the results that will most closely meet his/her needs. Sure, online publications related to lawn mowers would be great. Facilitate word-of-mouth marketing. Facilitate word-of-mouth marketing.

Paid Content Online Marketing Planning CMS Development

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. The actual reach of Twitter is actually double the user base.

Twitter

Twitter CRM Business Paid Search Agency

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

There are many other ways to discover latent intent among customers… and tap into their “hidden needs&#. With self-starting intraprenurs doing them (a sense of responsibility & ownership). And with actionable outcomes. And maybe I can write more about them.

Social Media Paid Content Media Webinar Metrics