Why Sales and Marketing Don't Get Along « The Effective Marketer
The Effective Marketer
MARCH 24, 2011
According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads was the top one.
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