B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel!

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. I firmly believe that your blog has to serve as your ultimate lead capture tool and your Facebook presence can serve as a marketing funnel!

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Valasys

AUGUST 9, 2019

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Outgrow

OCTOBER 21, 2019

In layman terms, content marketing is simply the process of creating and distributing quality content to drive profitable customer action. Leads in all stages of the funnel can take the help of chatbots to get their queries answered. The company can identify who fits the right buyer persona and will deliver the maximum profits.

Interactive Marketing 40

Interactive Marketing Paid Content Top of Funnel Webinar Metrics 40

Online Marketing Institute

DECEMBER 9, 2009

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase) is essential for creating appropriate optimized content to meet their needs.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

FEBRUARY 14, 2011

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. Re-Architecting the B2B Sales and Marketing Process for a New Decade by Reflexions. You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Hubspot

DECEMBER 16, 2014

At this time, many marketers were relying on purchased email lists. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats. Until then, we had focused completely on top-of-the-funnel offers that could generate new leads, which gave us a substantial number of leads to begin nurturing into customers.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. Document the process you will use to plan, create, publish, and measure content creation. Publish meaningful and thoughtful content. Listen to them. WordStream 9.

Top of Funnel 276

Top of Funnel Practices Content Marketing Planning 276