Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? The best thing to do is find the phrase , start the blog , then wait and optimize for the real search keywords… At least that is my opinion.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 24, 2010

You’re thinking that I’m… [link] #marketing [link] Santi Chacon 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. So in my opinion it is more the live experience which will help to sell and share. If you can type a sentence, you can relate to people on Twitter and Facebook. But, I’m not.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

APRIL 6, 2010

Seek Content Inspiration Creating successful social media content isn’t just status updates. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. What shows up in these search results?

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Industrial Marketing Today

JUNE 15, 2010

My opinion is somewhat biased because I am an industrial and B2B marketing consultant. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Convince & Convert

JUNE 3, 2010

We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. jefflogden You are so right, Jay.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. It’s in our DNA. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 11, 2010

Post it to your Facebook page. Talk it up on Facebook and the blog. I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network&# used to create it) values system. It’s just more authentic and believable that way.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

APRIL 15, 2010

Sadly, it isn't and it's a much harder sell to big brands in my opinion (“What, we really have to communicate with our customers?&# ). I think your point about being involved in the community is the toughest for companies to put their arms around. Making progress, but still a long way to go.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. Look on facebook.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! I like your steps for Continuous Process Improvements.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. 41% provide opinions about products/services. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. There is no doubt that content curation is here to stay. Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. His columns can be found in the Search Engine Watch archive.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

MAY 21, 2010

Encourage your visitors to voice their opinions by leaving their comments. 2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points! Take it easy, Jim Achinta Mitra May 24, 2010 at 8:22 am Hi Jim, Great to see you here and thanks for leaving your thoughtful comments.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

MARCH 23, 2010

It's good to know that different people from different parts of the globe can exchange opinions on certain topics like this one. At first, you knew everyone at the party. This is really really helpful, especially for an aspiring blogger like me. It is definitely nice to meet new friends on a blog site.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# What other social media fallacies do you have?

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. (if link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. It’s fast, it’s seamless, and it’s enthralling.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Facebook Sharpening the Knife You may remember that Twitter refused Facebook’s $500 million buyout offer last September. Check ( Facebook Lite ).

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Online Marketing Institute

OCTOBER 31, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. I implement bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. But, we did talk about the impact of geo-tagging on reviews, and whether the fact that someone has actually been to a location recently should influence your perception of their opinion. Go for it in the comments.

Analysis 150

Analysis Social Media Work Management Mobile Marketing 150

Convince & Convert

SEPTEMBER 2, 2010

As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.&# Transitory There’s literally never a dull moment in social media. Facebook’s gyrations alone are enough to keep you on your toes. I have two favorite parts of social media.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Perception of all ideas being leveled and equal, diminishing the power of the opinion of the highest paid executives opinion or the opinion of an “expert&# and 2.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Convince & Convert

SEPTEMBER 20, 2010

Or perhaps it’s the process of forming an evaluation by discerning and comparing the options at hand and then forming an opinion objectively and wisely. Critical Thought, a Prelude to Sound Judgment “Sound&# judgment is the capacity to assess situations and circumstances shrewdly and to draw appropriate conclusions.

Social Media 115

Social Media Paid Search Agency Media Advertising Agencies 115