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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. And in this area, the Content Marketing Institute and HubSpot are kings! In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot. Very different than in France.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. United States License.

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1 million software companies by 2027? We’re gonna need a bigger chart

chiefmartech

I love the channel software landscape graphic below produced by Jay McBain of Forrester. And while there will certainly be giants, like the current Frightful Five — Amazon, Apple, Facebook, Google, and Microsoft — I’m skeptical that the world will condense down to half a dozen mega-corps and nothing else.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

Planning 100
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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Clear header with big title and date/time of the event.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam!

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Why Unified, Cross-Channel Customer Data Is Essential for Marketers

Hubspot

When asked about the effectiveness of their social media campaigns , most marketers will point to their latest Facebook Insights report or the size of their company’s Twitter following. When asked whether Facebook or Twitter influenced their customers’ decisions to purchase however, the data gets a bit fuzzier.