Are the 4Ps Still Relevant or In Need of a Major Reset?
The ROI Guy
FEBRUARY 10, 2015
Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation. The big question nowadays, are these 4-Ps still relevant?
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