Navigate the Channel

JANUARY 2, 2024

Since 2010, we’ve seen significant developments in the perceptions of online reviews, the ways businesses engage customers to leave feedback, and the channels or platforms consumers choose to do it on,” according to BrightLocal. Remember, this is not a demographic thing as much as it is a psychographic one.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Pick a set of psychographic properties that are predictive of future customer value.

Social Media 123

Social Media Work Management Marketing Management Media 123

B2B Marketing Traction

DECEMBER 16, 2010

Facebook company pages are secure and have no visible connection to your personal profile. Facebook has done a good job of addressing privacy issues that came up earlier in 2010. The content and their profile information is full of keywords, psychographic and demographic information, making it possible to do very targeted advertising.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Hubspot

APRIL 1, 2018

Describe your ad's audience using demographics and psychographics. The Share a Coke campaign began in Australia in 2011 , when Coca-Cola personalized each bottle with the 150 most popular names in the country. Many consumers were enchanted by it, while others were confused by it -- why make a temporary item so personal?

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. All of us have influences. All of us have influences.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. It’s about having a strategy for making your company or organization more like a person and less like a machine. BTW, Jason, I am in awe of the way you answer everyone personally. It’s about humanization. Great comments.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Hubspot

MAY 18, 2012

8) Determine your target demographic. 9) Determine your audience's psychographics. Will they talk to a live person who is knowledgeable about their questions? Messaging and landing pages should be tailored to specific demographics. 11) Don't forget about the customer service experience. Do they work?

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28