The rise of senior influencers: Age is just a number but follower count isn’t
Sprout Social
JUNE 14, 2022
In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Expanding into older demographics makes sense for brands. Maybe it’s because seeing an older person use a product makes it feel more accessible because of our intrinsic bias.
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