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The rise of senior influencers: Age is just a number but follower count isn’t

Sprout Social

In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Expanding into older demographics makes sense for brands. Maybe it’s because seeing an older person use a product makes it feel more accessible because of our intrinsic bias.

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

Karen Emanuelson shares a few LinkedIn demographics stats (more than 33 million U.S. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Get the answers to all of these questions and more here in 21 of the best guides to LinkedIn tactics, tools and techniques of last year. by My Venture Pad.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.

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47 Incredible Instagram Statistics

Brandwatch Marketing

Instagram launched on October 6, 2010. The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above). The biggest demographic group are males between 18 – 24 years old , while 60.4% The biggest demographic group are males between 18 – 24 years old , while 60.4% Instagram history statistics.

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 43% of that demographic researches services or products for their business through online videos ( source ). Keep it short and sweet, and don’t be afraid to let your personality show!

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Why Digital Media is Killing TV Advertising

Hubspot

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. Here, I'm going to explain why. The Decline of TV Advertising.

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Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum

Navigate the Channel

Since 2010, we’ve seen significant developments in the perceptions of online reviews, the ways businesses engage customers to leave feedback, and the channels or platforms consumers choose to do it on,” according to BrightLocal. Remember, this is not a demographic thing as much as it is a psychographic one.