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21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010. 189 million Facebook users (almost one out of five) are mobile-only, and mobile use accounts for 30% of Facebook ad revenue. There are now 143 million smart phones in use in the U.S., and 71 million tablets.

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One Third of U.S. Online Ads Now Served By Facebook

Hubspot

trillion ads, 346 billion of those (31%) were on Facebook. Facebook now serves nearly one third of all online advertisements in the U.S. Basically, no other online company comes close to Facebook's market share. Facebook's dominance makes it clear that an impression isn't the metric online advertisers need to be concerned with.

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Social Media Marketing Terms You Need to Know

ClearVoice

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Marketing is not only about messaging. link] Ian Greenleigh Great post, Kevin. link] Henry Great post.

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10 AB Testing Examples That Will Help You Improve Your Website

accelerate agency

The business wanted to boost the click-through rate (CTR) of the banner. By changing the copy and image, the banner’s CTR jumped 433%. RummyCircle Facebook Ad Test. RummyCircle, a major Indian gambling firm, performed a simple AB test on one of their Facebook ads. The headline and copy were shorter and punchier.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc. See charts below).

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. All rights reserved.