Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation
Customer Experience Matrix
DECEMBER 20, 2012
Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. A marketing automation platform can't do this because it bumps up against the competing platform of CRM.
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