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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. A marketing automation platform can't do this because it bumps up against the competing platform of CRM.

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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

If a consumer emails a company, we’ve trained them to expect a response in a day or so. On a near-continuous basis, consumers are asking for help making purchasing decisions. because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

billion), and the founding of the Zappos Insights program (where companies can receive training on Zappos’ customer and culture-centric methods). But the stories and nuggets of insight make it well worth the purchase price and then some. The third section of the book covers Zappos’ sale to Amazon.com (for $1.2

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Why You're the Key to Social Media Success

Convince & Convert

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. Lastly, the people factor is huge. Do You Believe?

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. But the reality is, your blog is probably a lot more broad than you think.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

Indeed, we've been trained for so long that intermediaries have to carry our message, that this age of communicating directly with customers and prospects is downright freaky for a lot of companies. You're then using structured content to overcome purchase objections, and knock them off the fence. That will change eventually.

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Are Buyer Personas Dead?

The ROI Guy

Over the past three years the number of stakeholders involved in a typical purchase decision has exploded by 40%. An average decision that might have had 5 decision makers involved in 2010, now has 7 people wrangling over the costs, risks and rewards of your proposal. One-sized fits all messaging just doesn’t cut it any more.