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Top medical communications companies: Choosing the best for events

SpotMe Blog

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. On the hunt for the top medical communications companies to help you run better life science events?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. Adding a Twitter field to your contact records is only a start. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules. Social media.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Call those vendors that have delivered targeted prospects that have converted in the past and negotiate on a pay-for-performance basis. Because it is an easy metric to obtain. Step 3: Negotiate with top partners.

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Making Sense of the Chaos: Social CRM with Bill Odell

Adobe Experience Cloud Blog

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. What is social CRM? Paul describes Social CRM as “what we do when the customer controls the conversation.” Social CRM enables that type of relationship.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. Only 16% of companies say they currently have a social CRM system in place.