Paul Gillin

JANUARY 16, 2012

The announcements coincide with the annual Lotusphere conference being held in Orlando this week, which features a social business theme. Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. Read more about the specifics here. Sandy Carter, IBM.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

JANUARY 24, 2013

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

AUGUST 9, 2012

Twitter was the vehicle director Kevin Smith used in February, 2010 to express outrage about being denied seating on a Southwest Airlines flight because airline personnel claimed the 300-plus-pound Smith wouldn’t fit in a single seat. Smith tweeted his attacks for days and continued the criticism on his podcast.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50