Onalytica B2B
JANUARY 8, 2019
I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. Our survey data from Heinz Marketing and other sources like Gartner and the CMO Council confirms this. In 2012 I joined Heinz Marketing and helped build our award-winning marketing technology practice.
KoMarketing Associates
APRIL 25, 2013
If you are creating amazing content online that is getting shared (white paper downloads, PDF guides, webinars and videos), then you are off to a great start. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Does marketing automation tie into B2B social media strategy?
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The ROI Guy
JUNE 22, 2010
Experts discussed the strategic rise of the CMO, digital marketing and the rise of on-line spending, and advancements from technologies such as search, online video, social media, and analytics. One of the best ways we have found to connect with customers one-on-one is through interactive white papers. This got me thinking.
Hubspot
APRIL 5, 2017
Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. Marketing agencies may not be asked to shoulder these responsibilities in the same way a CMO might, but their clients are almost certainly changing their expectations of what an agency might deliver.
Content Standard
SEPTEMBER 12, 2018
A few months ago, I was enjoying Digiday ‘s Making Marketing podcast when the guest that day, new Facebook CMO Antonio Lucio, raised an intriguing conundrum that is likely familiar to many marketers working in this data-driven digital age: “We don’t want to be in a situation where we become data rich, insight poor.”
Adobe Experience Cloud Blog
MAY 25, 2010
Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.
Anything Goes Marketing
NOVEMBER 15, 2009
jocebrown : Neither a white paper not a product is a campaign.you need to be solving a problem.cannot continue to be tactically focused #EE09 lauraramos : #EE09: Quality marketing talent must support a wide variety of disciplines. paynejoe : Avg CMO tenure 22 mnths. Looking forward to Eloqua Experience 2010!
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