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Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors

Vidyard

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 65
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Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors

Vidyard

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 52
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Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors

Vidyard

Shannon Stubo brings more than two decades of Silicon Valley marketing and communications expertise to Vidyard’s Board of Directors. eBay, OpenTable, and LinkedIn where she helped to build new markets and develop category leadership on a global scale. She joined LinkedIn in 2010 as its first VP of corporate communications.

CMO 50
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. And furthermore the path is unique to each company.

iCrossing 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. And furthermore the path is unique to each company.

iCrossing 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. population. Fifty percent! Mobile device usage indicates potential influencer status.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

link] Jeremiah Owyang Hey Adam we gotta catch up someday again, It’s not “me&# who was just saying this, it’s what the social strategist at enterprise class corporations said too. I think *everyone* can get to conversion on the web. data above). data above).