Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. If it’s not now, it will be soon (see my post tomorrow for more on that). Check out all the details and save 50% (only $297 for a limited time).

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. What is it for? Who is our target? What is our goal? What are our objectives?

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

NOVEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. I feel like the other guy in the story- will you try social media if I give you some great case studies?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Since April, 2010 Western River has collected more than 1,100 of these customer stories. It turns advocates into volunteer marketers. That’s it.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. To help your staff?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

markempa

FEBRUARY 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This new case study by MarketingSherpa demonstrates the practical application of the halo effect.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Golden Spiral

NOVEMBER 15, 2018

Kindle and iPad didn’t come on the scene until 2007 and 2010 respectively. It’s a massive event which announces and establishes a new category and the product in the market. It’s case study after case study, experience after experience. Chapter 6 covers marketing and public relations.

Paid Search Agency 48

Paid Search Agency Work Management Advertising Agencies B2B 48

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn. Great thoughts, Laura!

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ardath Albee over at the Marketing Interactions Blog has some great thoughts on this too. Thats where you have the biggest influence.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

SEPTEMBER 21, 2010

link to post] – Posted using Chat Catcher [link] telleni (Trina Isakson) Twitter Comment RT @impactmax: Develop a Social Media Strategy in 7 Steps | Social Media Marketing [link to post] – Posted using Chat Catcher [link] ernstschipper (Ernst Schipper) Twitter Comment Now that’s a great post! Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 14, 2010

It’s about marketing sideways , not marketing head-on. Or do you think that reputation through relationships is enough to expand your market? jmctigue Jay, you're dead-on (not head-on) about removing friction as the key to new marketing strategy, but at some point we need to expand our reach to find new customers, no?

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

DECEMBER 23, 2010

In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. Asking the right questions when sourcing content for search engine and social media optimization can reveal substantial assets that many marketers didn’t even think of using.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Should Investor Relations Teams Use Twitter? -

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Does your business recognize the potential of social media marketing but remain uncertain about to how do it?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! And they never really pushed into the huge Asian market either. It never captured the social media market. I disagree with your view all these changes and additions are good for Brands or Marketers. I have studied and proven this. So much clutter.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Featured Sources. Like hooking their toilet up to Twitter.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. link] [link] Doktor Marketing Are You Suffering From Premature Calculation? – [link] #measure [link] Hot In Marketing Social Media Success Metrics and Premature Calculation | Social Media Staffing and Operations | Social Media C.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Marketing was much easier when it was controllable. Then they can go back to business as usual.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

markempa

MARCH 2, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But marketers often get so wrapped up in driving activity that they seem to forget its about driving sales conversion. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Proposals are written. Resources deployed. Stuff gets built. Or that a lot more people were now online.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133