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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

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Focus on Content in B2B Marketing

Industrial Marketing Today

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Copyright © 2010 Tiecas, Inc. Add a new twist to this old workhorse by telling your story in different ways. Use video testimonials and/or interview your customers and convert them into podcasts.

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Re-route - Find new and interesting ways to use and distribute your content. If a video you used in a blog post relates, pull it through to the landing page for that content. Copyright © 2010 Tiecas, Inc. For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take?

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

10 Web Tools Every B2B Social Media Marketer Should Use Content may be king but distribution and optimization are. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! 24 Full Service Tools to Manage B2B Social Media As the final wrap-up in our ongoing series of. What is Your B2B Company About?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). 7 Business Blogging Stats and Facts. Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( The Atlantic ). MediaPost ).