B2B Lead Generation Blog: Peformance Measurement, Corporate Culture and the CMO
markempa
MAY 23, 2005
« State of the Art Lead Tracking | Main | Blueprint for Personal Lead Generation Success » Peformance Measurement, Corporate Culture and the CMO Yesterday, I met with the CEO, CMO and CSO at a top 500 software company. Survey: CMOs feel the power I often ask CEOs how they measure marketing success. What do you think?
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