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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

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Interview with Mark Schaefer

Onalytica B2B

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. This is going to have to change.

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Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World

Content Standard

In March of 2010, the Affordable Care Act (ACA) was signed into law. No solid and centralized source of educational content existed, and the little actionable material that did exist was buried in search engines beneath mountains of speculation. After all, it’s the law. For the most part, Americans knew this was a big deal.

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France’s Google is different than ours

Biznology

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. I remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2010 Eddie and Ozzie Awards Call for Entries OPEN! Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.”

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How I Achieved Blogging Success In 30 Days

Online Marketing Institute

With Twitter, you can easily promote your content and the content of others which is done so by ReTweeting. LinkedIn has a pretty powerful group feature that you can use to network and your content with people in the same niche as you. And remember, above all else: Write Good Content. Twitter We finally arrive at Twitter.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required.