Are You in a Boring, All-the-Same Industry? Your Content Doesn’t Have to Be
Content Marketing Institute
JANUARY 29, 2019
According to Jonathan, Pinnacle Strategies seemed to have exhausted its opportunities in e-books on supply chain management. In 2010, the Deepwater Horizon oil spill occurred in the Gulf of Mexico on a prospect operated by BP. Hitting” prospects with a 400-page e-book on how to rework their network architecture is overkill.
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