Biznology

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How to write for social media

Biznology

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. His website is gillin.com and he blogs at paulgillin.com and Newspaper Death Watch. He was a monthly columnist for BtoB magazine for seven years.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. While subdirectories are parts of your website (www.example.com/blog), subdomains are perceived by search engines as independent sites. The age of a domain doesn’t matter.

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IF you haven’t THEN you should use IFTTT for social

Biznology

While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” If your Facebook profile picture changes then update your Twitter picture too. Post WordPress blog posts to LinkedIn.

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24 reasons SEO and social media are inextricably linked

Biznology

81% of businesses consider their blogs to be an important asset to their businesses (source: Search Engine Journal ). 74% of consumers use a Facebook brand page as the desired format for following a brand for future engagement (source: GroupM and comScore ). 82% of internet users use search (source: Search Engine Joural).

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Remember to tend to your technology

Biznology

Right now, before you read any further, tell each family member that you love them; then, back up all your sites, blogs, and documents. My blog, Chris Abraham, is gone. I had my blog sorted out to back itself up onto another hard disk on the same box. From 1993, when I entered the web, until maybe 2010, I was highly technical.

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2011: The Year of the Online SMB

Biznology

Because this is my last post here at Mike's Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. Google is entering a mammoth struggle for the SMB marketing budgets with the likes of Facebook, Groupon and others. Image by Getty Images via @daylife. by Frank Reed.

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A 13-step crash course in digital marketing

Biznology

TEST YOUR WAY INTO MOBILE MARKETING: 96% of companies say they currently use or plan to use mobile marketing but only 21% have been successful in mobile – a decrease from 2010 according to ANA and MediaVest. SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others.

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