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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully. Industry benchmarks are only useful for bathroom reading.

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12 Essential Facebook Stats [Data]

Hubspot

sources: Bureau of Labor Statistics, June 2010 & Facebook Press Room, 2011). Facebook is overtaking Google and Yahoo in total time spent online. source: Chadwick Martin Bailey, September 2010). source: Ad-ology, November 2010). View more presentations from HubSpot Internet Marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Hope that helps!

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Jennifer Laycock reports some fascinating statistics and insights from a HubSpot study, revealing factoids such as: the average Twitter user has about 300 followers and follows 170.

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Best of B2B Marketing.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million. Facebook Statistics. It’s hard to overstate the impact of Facebook. Facebook Added 5 Million U.S.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Adoption soared.