The Danger of Email Marketing Benchmarks « The Effective Marketer
The Effective Marketer
FEBRUARY 15, 2010
Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully. Industry benchmarks are only useful for bathroom reading.
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