The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. Decision Cycle Mapping Ever get a product sales pitch for a problem you don’t have?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. of respondents), and peers (28.7%), especially early in the lifecycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 3, 2010

The more buying organizations are a forced to do-more-with-less they adopt different business patterns.” According to Forrester’s Mr. Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.”

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

B2B Digital Marketer

APRIL 1, 2021

During uncertain times, your business needs to be quick, nimble, and adaptable, and marketing is no exemption. Jim Ewel began his journey with Agile Marketing in 2010 and is one of the leading bloggers on the topic ( www.agilemarketing.net ). How many times have you run an ad and you think, you know, you do an AB comparison.

Planning 52

Planning Work Management Marketing Management Business 52

The ROI Guy

JUNE 29, 2011

This has led to a desire to have content that is more targeted, personalized and relevant – giving a rise in popularity to newer content formats such as videos, webcasts and interactive tools (such as diagnostic assessments, ROI calculators and TCO comparison tools).

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40