campaign multi-touch 
ViewPoint
SEPTEMBER 11, 2012
This is the third in a series of four blogs about lead generation, marketing and sales metrics, and proverbs. In the last blog we talked about qualified rates. No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us.
ViewPoint
AUGUST 28, 2012
This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. This second blog is about the importance of valuing qualified inbound and outbound marketing prospects and the proverb “A bird in hand is worth two in the bush.”. In the last blog we talked about lead rates.
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Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
Online Marketing Institute
NOVEMBER 8, 2010
About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation.
LeadSloth
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.
Adobe Experience Cloud Blog
FEBRUARY 18, 2011
During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals. And so what we decided to do was execute a fully integrated campaign, in 13 languages, and then email it out to one million people.
Hubspot
DECEMBER 9, 2010
Maybe they were investigating a particular product line or read a blog post addressing a particular challenge. Email and phone are effective means for following up with leads, but in today's multi-communication-channel world, enable your team to connect with their leads in more informal and personal ways such as social media.
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