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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book, I said that the aim of a site which has identified the topics of interest to the target audience is to become a hub of authority on those topics.

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What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. There are endless amounts of books, blogs and articles that answer this question, but to suit the visual learners, we’ve compiled a list of videos that answer the question, “What is SEO?”.

SEO 120
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That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Adobe Experience Cloud Blog

Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email.

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That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Adobe Experience Cloud Blog

Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email.

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Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia.   How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010).   Several areas are beginning to become readily apparent: Transparency :  buyers expect your organization to be an open book.     Related articles.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

link] Alirio Pirela How to avoid a social-media lawsuit [link] [link] Grapevine Marketing RT @jaybaer: Protecting Yourself From Social Media Lawsuits [link] [link] Lee J Hopkinson Interesting article on things to consider about your IP (intellectual property) on social networks. Wikipedia has a good explanation of it ( [link] ).

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Not-So-Mechanical Turk, Part One: Why Humans and Computers Should Work Together

LeanData

(Image courtesy of Wikipedia via a Creative Commons Attribution-Share Alike License.). In a 2010 article in the New York Review of Books , Garry Kasparov, the famed chess grandmaster, makes some comments about chess that are relevant to data cleanup projects. What do chess and data cleanup projects have in common?