Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. PaidContent.org Founder Launches Travel Media and Data Company. Company Name. * Companys Focus. Multi-Platform/Focus Company. ENews Sign-Up. --> Magazine. Browse Issues.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Martech

FEBRUARY 24, 2022

The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Here is our list, which is organized alphabetically and not in any order of importance. London-based Infinity was founded in 2010 and has 135 employees. CallSource. It has additional U.S.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Webbiquity

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. 21 Twitter Tips From Socially Savvy Companies by Fast Company.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. Rapleaf is better for larger companies. My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. Because there really is no benefit in beating your customers to the punch.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Hubspot

JUNE 23, 2010

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

chiefmartech

FEBRUARY 19, 2018

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. In October 2014, I led a session with marketing technology executives from nine Fortune 500 companies , and I was surprised by how large — and growing! Agile marketing.

Work Management 66

Work Management Marketing Management Marketing Automation Services Verticals 66

Convince & Convert

SEPTEMBER 8, 2010

The Open Graph API was a giant leap past that. Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. Cutting edge.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Customer Experience Matrix

JANUARY 31, 2014

The approach is organized around events, such as an email open or click: there are different events for different channels, and each event can be assigned points for lead scoring, goals for behavior tracking, and costs for reporting. The workflow doesn’t do true branching, defined as sending contacts down different paths within a single flow.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Lenny's Newsletter

AUGUST 8, 2023

This series took hundreds of hours of work and is based on dozens of 1:1 interviews with the founders of two dozen of today’s most successful B2B companies—including Gong, Notion, Figma, Amplitude, Retool, Canva, and many more. Path 1: Past pain—Identify a large pain you experienced at a previous company.

Startups 52

Startups Work Management CPO Enterprise Management 52

Contify

NOVEMBER 18, 2018

We implemented our first text analytics algorithm back in 2010. In these years, I have met several organizations that are building or planning to build similar platforms. Here are a few: Some of the websites are integration-friendly and have RSS feeds and APIs available. 4: Identifying companies and persons.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Planning 40

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Don’t get me wrong.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 23, 2010

Put any search term or combination of terms into Kurrently, and instantly receive the chronicle of RIGHT NOW, with Tweets and Facebook status updates organized by date stamp. Gilbert thinks perhaps it will happen, but that the additional complexity of the Facebook API will dampen the explosion somewhat. Or Microsoft.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

NOVEMBER 2, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Content Standard

JULY 26, 2016

When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m an investor in that company, just duly noted. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m an investor in that company, just duly noted. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

JUNE 21, 2012

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Thanks of course to Jill’s company Argyle Social for being the presenting sponsor of Social Pros. Listen Now. The RSS feed is: [link].

Work Management 119

Work Management Marketing Management Stats Social Media 119

chiefmartech

OCTOBER 23, 2015

“Digital isn’t a marketing or IT phenomenon — it’s a company’s potential!” It’s a learning organization that proactively embraces change. Matt also remarked on the agile pace at which their portfolio companies operate — they are running marketing experiments on a weekly basis.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Online Marketing Institute

NOVEMBER 4, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. That’s what Kinaxis , an Ottawa-based supply-chain software company, did.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Hubspot

OCTOBER 11, 2012

10) 56% of companies struggle to efficiently capture and analyze information from multiple social media channels. And piece by piece, other tools are starting to connect through API integrations. 19) Fewer than 30% of large organizations will block social media in 2014, vs. 50% in 2010. Source: Awareness, Inc.

Stats 28

Stats Social Media ROI Social Marketing 28

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Lucidchart is based in Utah, and was founding in 2010. Seamless collaboration across devices, locations, and organizations. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Online Marketing Institute

SEPTEMBER 30, 2010

Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it. This short guide details how to identify, track, use, and organize hashtags in an efficient and useful way. The best way to utilize them is when you need to organize information. How about #bizducks instead?

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Adobe Experience Cloud Blog

APRIL 8, 2014

1990s – 2010: Marketing shifts again to developing and managing customer relationships. Campaign” is a militaristic word that focuses on the needs of the company, not the consumer. Let’s face it: the way consumers live, work, and interact with technology isn’t organized around your campaign schedule.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Lucidchart is based in Utah, and was founding in 2010. Seamless collaboration across devices, locations, and organizations. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Lucidchart is based in Utah, and was founding in 2010. Seamless collaboration across devices, locations, and organizations. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Lucidchart is based in Utah, and was founding in 2010. Seamless collaboration across devices, locations, and organizations. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52