article thumbnail

When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

article thumbnail

Pressure

Content Standard

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. More than that, banner ads have perverted the content itself.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. That dip was in addition to six fewer minutes between 2012 and 2013. More than that, banner ads have perverted the content itself.”.

article thumbnail

17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

To be clear, I do not recommend using banners as a significant source to drive traffic to any content marketing effort. And their fans create content at a rapid pace: AdAge reported that it would take almost three years to watch all of the video content that GoPro users uploaded in 2013. Twitter, Facebook, Linkedin, etc.

article thumbnail

14 of the Best College Websites (And Why They're So Awesome)

Hubspot

UChicago's website design was awarded with two high-profile Webby Awards in 2013: best overall best school/university website and the Webby People's Voice Award. Their homepage, designed by White Whale Web Services and launched in February 2010, features a number of colorful bars that act as a navigation system. 8) Middlebury College.

article thumbnail

11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. There are tons and tons of ad blocking software services out there that work to block the interruptive ads, adware, banner ads, Flash, and pop-ups we all hate so much while we're surfing the web. 5) Ad Blockers.

article thumbnail

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. In 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. 0.33%, while full banners (468 x 6) generate the lowest at 0.04%. Google+ receives 1.2 iMedia Connection ). eMarketer ).