Chris Koch

NOVEMBER 12, 2010

What that means in English is if you subscribed to my blog before November, 2009 you will have to subscribe again at my new site: ([link]. If you subscribed to my blog in November 2009 or later, nothing will change and you don’t have to do anything. You will continue to be stuck with me until you choose to leave.

RSS 100

RSS Thought Leadership Opinions Communities 100

Chris Koch

OCTOBER 30, 2009

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. In fact, it’s hard for most of us to imagine these people using social media at all.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

MAY 15, 2012

That was in 2009. In a recent ITSMA survey, 88% of B2B buyers said that ideas are important or critical for providers that want to make it to their short lists. Buyers are spending much more time online than they used to. No doubt that number has continued to go up—especially with the rise of mobile and social media.

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. When I was at CIO, I was very frustrated with the findings from our State of the CIO survey because they were relentlessly identical from year to year. CIOs are not all the same. We came up with some interesting insights.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. When I was at CIO, I was very frustrated with the findings from our State of the CIO survey because they were relentlessly identical from year to year. CIOs are not all the same. We came up with some interesting insights.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

APRIL 30, 2010

According to a recent survey by ABI Research, 28% of respondents said that they access web sites from their phones at least once per day —up 75% in a year. Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). The number of smartphones continues to explode.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

NOVEMBER 20, 2009

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Revenues for B2B publishers for the first five months of 2009 were down a total of 26.3%

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100