Customer Experience Matrix

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.

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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Here’s a piece from 2009.) Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices).

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Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

It has made several important enhancements since my review in March 2009 , notably multi-step campaign sequences and bi-directional integration with Salesforce.com. Providing a library of standard replies to Twitter messages is not unique (see my December 2009 review of Spredfast for something similar).

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Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns

Customer Experience Matrix

One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction. a simulation function that estimates how often each offer would be presented to an audience with specified characteristics. This limitation is typical of real-time interaction managers. -

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PivotLink: Flexible On-Demand Business Intelligence

Customer Experience Matrix

the “presentation layer”). The answer to that being, PivotLink works largely at the presentation layer. Still, PivotLink recognizes the benefits of shared-nothing systems and plans to move to that architecture by the end of 2009. This feature is also on the agenda for 2009.

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Notes from SAS Analyst Conference

Customer Experience Matrix

I spent yesterday at an analyst conference for SAS , being briefed on the company’s plans for 2009. The presentations are considered confidential, so I can’t go into details. But I think it’s okay to share a few points that struck me. credit and other financial risk analysis are a very strong business for the company right now.

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Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

But the core components of meaning extraction and self-adjusting content selection are certainly present in Autonomy's description. The good folks at Autonomy apparently had similar thoughts.