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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. According to a study done by Professor John A.

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The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

Even though this is not content in the conventional sense, peer referrals play a huge role in positioning your company as a thought leader within your industry. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Get the free “Step-by-Step Guide to Website (re)Design” now.

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

For example, if your company’s positioning changes and your content doesn’t match. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Get the free “Step-by-Step Guide to Website (re)Design” now.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

See a video from Matt Cutts on Google official position on using keywords meta tag ). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0