Convince & Convert

SEPTEMBER 21, 2010

Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. I would also add that Social Media Lets Others Control Your Brand. I suppose if I asked non-marketers or older folks I’d hear that perspective.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 21, 2010

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Those who create content in an environment of “sharing&# often find their ideas, photos and sometimes entire paragraphs repurposed without their permission. All rights reserved.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

AUGUST 19, 2010

link] [link] Tolga Ercan Nice to see two great local companies Centric helps work together for great results! ExactTarget @Compendium [link] [link] Top ? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. All rights reserved.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JUNE 24, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

Top B2B marketing posts for 2009 (hint: social media) =-. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Top B2B marketing posts for 2009 (hint: social media) =-. Great stuff. I enjoy your blog. Chris @ckochster.-= Great stuff.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development. All rights reserved.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

FEBRUARY 23, 2010

link] [link] Spartanburg Library RT @scstatelibrary: Is Your Social Strategy Proactive or Reactive | Social Media Marketing | Social Media Consulting – Convince & Convert [link] kahuna7 Another extremely useful post to help drive social media strategy, Jay! Good post from @jaybaer on where to focus.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 22, 2010

The company has to believe that it’s inherently a positive for your company to get involved, from the CEO on down, and that’s a lesson that only you can teach, however long it takes. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. What would you do? link] [link] gilbert v.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 11, 2010

RT @MmeSocialMedia: 7 Reasons I’m Moving to Bloomington Indiana [link] danperez Jay, after living in NYC for 33 years, I relocated my family to South Florida 7 years ago to take a Director of Sales position for a huge Family Entertainment Center. My angst about one move has to seem positively trivial to you, Jon. I prefer my cargo.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

APRIL 13, 2010

She has led a life that demonstrates the importance of a positive attitude, the need to laugh at yourself and the world around you, and the fact that the most happy people are the most compassionate people. There have been so many people in my life who have had a positive influence on me so I think I'm going to go a different route.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 11, 2010

It is a great time to be alive and spread the good news so that e can affect more people in a positive way and far too few are capitalizing on the potential. Or that a company will be doomed if it does not entertain some form of social media management program. Just plain scary !

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JULY 15, 2010

But often in bigger corporations things get messy because there's simply not a clearly defined position for “creative blogger, social media engager, etc&# because the C-suite, although they pay lip service to social media – don't really get it yet. All rights reserved.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

JUNE 3, 2010

Great analogy. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. Also, don’t be afraid to link to other posts or resources from within your posts. Not in an obnoxious way, but if you’ve written other stuff that expands on the subject at hand, link away. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. With the low/no cost of entry, it does cost time – your time.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

AUGUST 10, 2010

The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome. If they are social media savvy, you can follow up via Twitter direct message. If they aren’t you follow up via email. JB : Will these tools ever truly benefit the small business?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JUNE 2, 2010

Maybe I'm crazy, but I think ultimately Linkedin may be in a good position here. Mossimo had that rolling until they showed up in Target. link] jaybaer Exactly. Friend has lost value. They've steadfastly held on to a culture of “I connect with people I know&# (for the most part). All rights reserved.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

SEPTEMBER 8, 2010

Be Business-Friendly It wasn’t that long ago that MySpace wasn’t just big, it was positively cool. It never captured the social media market. link] Howie at Sky Pulse Media Hi Jay I agree with most things you posit here. The Open Graph API was a giant leap past that. Cutting edge. All rights reserved.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

AUGUST 31, 2010

I think social media is still settling into a niche between real conversations, and simple statements. It eliminates distance/pedigree/position/and depth between people. Anf if a company is using social media, bottom line is they don’t necessarily want “conversation&#. Twitter I feel is a conversation in shorthand.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 21, 2010

It’s positioned for any restaurant, any chain, operating anywhere and is fully customizable. It’s positioned for any restaurant, any chain, operating anywhere and is fully customizable. FohBuzz, for example, is priced on an all-you-can-eat basis, not campaigns, volume and key words. All rights reserved.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 18, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 4, 2010

' When you provide an answer like in The Tale Of Amy you are putting your self in difficult position. Their brand management account followed me on Twitter after I posted, and retweeted my positive tweets. Then you are more or less extending the image of that the customer is always right. side of neg. side of neg.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

APRIL 8, 2010

This was one of my favourites this week – [link] [link] Akash Sharma Some practical thoughts Jay, Guess the response over iPad's success has been a mixed bag of equal significance on both positive and negative thoughts.I think it's just a step towards making the tablet computing technology work in the future.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 3, 2010

Yet, when people come looking for you on the Google Beast, 70% of search, your website should be in position #1. Perhaps the TOS has a clause that their name can only be associated with positive words. That's all I'll even dignify this position with. I would also consider it a gateway. link] jaybaer Indeed.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Yet, when people come looking for you on the Google Beast, 70% of search, your website should be in position #1. Perhaps the TOS has a clause that their name can only be associated with positive words. That's all I'll even dignify this position with. I would also consider it a gateway. link] jaybaer Indeed.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 25, 2010

[link] Howie at Sky Pulse Media Interesting because some Starbucks are banning people with Computers during peak hours to increase table turn over. My one retort to your posit here Jay because it is a good one, is don’t we already have such networks available to us as proprietary networks and websites online. All rights reserved.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Online Marketing Institute

OCTOBER 31, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 2, 2010

Not positive that’s an actual word, but I’m going for it. Although one thing that concerns me (I wrote about this a while ago) is that our ability to curate our own interests may be limiting our exposure to contrarian views, which can’t be a net societal positive. Thanks for the post on the bright side.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

APRIL 7, 2010

This is where 4SQ needs to work a bit hard imho @joel_hughes [link] Brent I see FourSquare in two ways: From a marketer’s standpoint (and I know the positives (like those listed in this post) and what can be done, but here are some of my hang-ups): 1) There is a limit to the freebies, giveaways and discounts that can be offered.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

JUNE 23, 2010

link] Thanks for using Ford as a positive example. focused blog I would be challenged on it, and I'm glad that I am, thanks so much Paul for your contribution to the discussion. link] scottmonty Okay, Clinton – we'll go further. How's this? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 23, 2010

But, we made the time to include it in our lives, because the net benefit was incredibly positive. The same is true of social media. Then, you need to jettison what you’re doing that isn’t a clear net positive, and use that newfound time vacuum to fit in daily social media participation. Well guess what?

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

APRIL 27, 2010

One, really positive, customer experience sticks like glue. One, really positive, customer experience sticks like glue. If only companies everywhere could learn from this example. link] Bill Graham Great story! Personally, I've had terrible customer experience with US Airways and unfortunately this doesn't change that.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

That said, a few months ago, I had a personal experience that kind of proved me that even if there is not that much of the population on Twitter, listening to the discussions and sometimes engaging with unsatisfied customers may have unexpected positive consequences. Whomever is running social media/Twitter is right on! Molson: [link].

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Twitter CRM Business Paid Search Agency 147