Remove 2009 Remove Loyalty Remove Viral Marketing Remove Word of Mouth
article thumbnail

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. (I

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. McCann , Viral Heat Did you enjoy this blog post? Obviously this is a valuable metric but we are able to give companies a network value score to understand a person's word of mouth impact.

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ).

article thumbnail

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Are we sayng that the time for vial videos, viral games and facebook applications is over? What was the old maxim 'do unto others as you would have them do unto you' [link] Courtenay Pitcher @Jordan_Youl – thanks for your question about sharing what you do. I agree, helping works, selling doesn't. All rights reserved.

article thumbnail

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Her list of tactics begins with Assets, Branding and Compelling messages and continues all the way through Word of mouth, eXcellence, adopting a Yes attitude, and demonstrating Zeal in your social media activities and relationship building. Social Media Tools. 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS.

article thumbnail

Is Social Media Too Big For Its Britches?

Convince & Convert

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. by @jaybaer [link] [link] Shawn McPike Great article Jay. link] Shawn McPike Great article Jay.