Influencer Marketing: What is it and Why Should You be Doing it?
Onalytica B2B
AUGUST 23, 2017
Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing. Brand loyalty and trust are decreasing. At the same time brand loyalty and trust are at an all-time low, consumer attention spans are shorter than ever before. Why should you be doing it?
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