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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. Sales enablement Includes playbooks, ROI tools, and battle cards 4. The good news? The first thing you have to look at is what category you’re in,” Hanson says. “Do

Lead Gen 130
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B2B Lead Generation Blog: Why Most B2B Sites Fail to Convert Sales Leads

markempa

Do you have your web site’s good content under lock and key? Your thought-leading content can be a lead generation tool, but only if it is easily accessed. And interestingly, those who do have good, relevant content lock it up behind registration pages. They are coming to your site for information.

B2B Sales 120
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Tracking Video Music Trends: How to Stay Current

Vidyard

Here are some tools that will help you to keep abreast of current sounds from today’s most creative music makers. Researching and knowing whether you’ve made the right choice can be daunting, but there are tools available to help you make the right decision. Get some data to back up your hunch before you lock it down to video.

Trends 50
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better time management with smart calendars

The Effective Marketer

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

Net-Results argues that its approach avoids the “vendor lock-in” that comes from using forms hosted by the demand generation vendor. The system already has an email authoring tool, which includes a graphical editor and works from user-defined templates. The key to Net-Results’ approach is to build everything around segments.

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Building a ROMI Calculator

Online Marketing Institute

The spreadsheet they provide is not “locked”, so you can modify it at will. Please contact Gossamar for credentials. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. To start, download Lenskold’s free Basic ROI Spreadsheet.

ROMI 40
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Some organizations merely want IT to play cop: guard against threats, lock down data, etc. Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. As you know better than I, we are in the early innings of social media. Change takes time. IT projects.