Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

The Effective Marketer

FEBRUARY 7, 2011

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Webinar Metrics 100

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The Effective Marketer

JANUARY 7, 2011

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Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

AUGUST 23, 2010

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Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

The Effective Marketer

AUGUST 2, 2010

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Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MAY 7, 2010

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Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

FEBRUARY 10, 2011

This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

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The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. This is a shift from the traditional back-seat marketers take for software purchases, typically letting the IT department decide. United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

FEBRUARY 22, 2011

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Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 What stories or lessons learned do you have to share?

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2011

According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

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The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. You can follow any responses to this entry through the RSS 2.0 Welcome to the world of Pecha Kucha. Less is sometimes better.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

DECEMBER 8, 2010

How do you setup your scoring system for inbound leads? How do you get a feedback loop established with sales so that you can get better at scoring your leads? which leads turned into closed deals, where did they come from, what programs generated more closed deals, etc.) What is the hand-off process with sales?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

DECEMBER 8, 2009

This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

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The Effective Marketer

JULY 23, 2010

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Planning 100

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The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

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The Effective Marketer

SEPTEMBER 20, 2010

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Work Management 100

Work Management Planning Marketing Management Advertisements 100

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

The Effective Marketer

AUGUST 5, 2010

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Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

OCTOBER 5, 2010

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Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Reading these isolated numbers and trying to use them as your overall goal will only lead to frustration.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Some food for thought.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. United States License. United States License. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

OCTOBER 21, 2009

Software vendors like to boast when they are placed in a specific position on Gartner’s famous Magic Quadrant report. This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Stay tuned!

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

APRIL 9, 2009

This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can leave a response , or trackback from your own site.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 3, 2009

This entry was posted on Saturday, January 3rd, 2009 at 10:11 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 25, 2009

This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. You can follow any responses to this entry through the RSS 2.0 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 18, 2010

Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

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The Effective Marketer

MAY 10, 2010

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Planning 100

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The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

MARCH 17, 2010

Design #11 Email Sender: Tableau Software Email Title: 50 Metrics Every Marketer Should Master What I Like: Small but visible logo on top left identifies the company immediately. Big blue lead in. Compelling lead in. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Happy salary negotiation!

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

NOVEMBER 4, 2009

This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

FEBRUARY 14, 2009

This entry was posted on Saturday, February 14th, 2009 at 12:19 pm and is filed under Decision Making , Marketing Planning , productivity. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Food for thought.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JULY 29, 2009

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 27, 2010

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Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100