Chris Koch

OCTOBER 30, 2009

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. In fact, it’s hard for most of us to imagine these people using social media at all.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

MAY 19, 2014

They retained the information better when they watched the videos than they did when I taught in person,” he recalls. From that base emerged MakerBot in 2009, which was co-founded by Pettis and two others. Viral How-Tos. Not that Pettis was a bad teacher. NYC Resistor is now housed in space upstairs from MakerBot’s Brooklyn factory.

Conference 100

Conference Education Viral Marketing Class 100

Chris Koch

APRIL 3, 2014

I would expect that most other similarly ill-informed, old-fart American Boomers who were raised on other sports like me might say the same thing (Stones fans, don’t look for a “London” team to root for because it doesn’t exist). “A Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

MAY 15, 2012

That was in 2009. But I don’t have access to that kind of information. Buyers are spending much more time online than they used to. A (fairly old) study by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. What does online search have to do with selling?

FAQ 100

FAQ Custom Publishing B2B Sales Work Management 100

Chris Koch

APRIL 30, 2010

The classic B2B mobile applications have been internally focused, giving maintenance people access to service information while they are out in the field. One possibility is to use location at your events so that attendees can find each other or share schedules and information. Continuity. B2B mobile marketing case studies.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

JUNE 18, 2014

I intended to write this blog about some of the amazing, helpful, and scary things that robots can do today, but even a quick look at the information out there demonstrates that robot is already an archaic term, like calling a car a horseless carriage. And everyone’s EEG happens to be as unique as a fingerprint.

Organization 100

Organization Spyware Domain Opinions 100

Chris Koch

NOVEMBER 20, 2009

Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. The pool of information they are sifting through contains an increasing amount of social media content.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100