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Where is your mobile marketing center of gravity?

Chris Koch

Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). It’s a wiki-based tool where salespeople can go to find and share competitive intelligence. Consulting firm CSC meanwhile, built a tree trunk called WikonnecT that is a B2B online community for the insurance industry.

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Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

Online Marketing Institute

Among the examined Finnish industrial firms the utilization of web 2.0 is still low, but blogs, wikis and video sharing raised some interest. Asiasanat: Business-to-business marketing, Industrial marketing, Internet, Web 2.0 for business-to-business marketing and add an empirical perspective on the subject from Finland.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. One of their key strategies is to aggregate industry content for customers and potential customers–making it easier for them to find important information they need. All in all, it’s a great way for most to learn.

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Very insightful.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry? Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. A: Rethink.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Another great suite for lead capture is the InsideSales.com suite which is tailored more for the Inside Sales end than the marketing end, but still very effective Posted by: lrmtrainer | January 06, 2009 at 05:18 PM Hey Laura, thanks for the insight.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Industry Switch. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. New Top-Level Domains Expected in 2009. Blogs and Wikis in the Business World. Industry Standard |. Enterprise Architecture. LEADERSHIP. Continuing Education. Certification.