Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3
Online Marketing Institute
JUNE 4, 2009
Among the examined Finnish industrial firms the utilization of web 2.0 is still low, but blogs, wikis and video sharing raised some interest. Overall, web 2.0 Asiasanat: Business-to-business marketing, Industrial marketing, Internet, Web 2.0 Julkaisu Adoben PDF-muodossa 980.75
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