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ClickDigest: Weekly Round-Up: 16-Oct-2009

Ambal's Amusings

In this post, Heather takes us through an excellent analysis of how Barbie captivated young kids generation after generation. Wikipedia defines Experiential Marketing as the art of creating an experience where the result is an emotional connection to a person, brand, product or idea. ClickDigest : Weekly Round-Up : 9-Oct-2009.

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What's the Future of Women in Martech? Hear From 7 Leading Female Professionals

Martech Advisor

And Wikipedia also reports that men working in STEM earn $36.34 “These programs will help bring an influx of the next generation into martech in the coming years. This can be linked to the fewer number of women taking up STEM compared to men. per hour – women earn only $31.11. So, where do we go from here?

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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” This guide will walk you through each step involved in creating a roadmap for a successful business Website.

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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia.   The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  To say things are changing is an understatement.    What we are seeing is the rising importance of social marketing and social selling. 

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

I searched Wikipedia for information but couldn’t find an exact definition. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. With over 100 inbound links generated, exposure will continue indefinitely.

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One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s

Hubspot

For the purposes of this post, however, I’ll be looking at the next generation of holiday product fads: product fads from the 2000s. By the 2009 holiday season -- that massive spike you see -- the Snuggie is a cultural phenomenon, and is the target of many-a-late night talk show host. Let’s get to it! That’s about 1 in 12 Americans.

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