Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” However, to be successful with social media, you have to provide real value and that usually comes from great content.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Have I gone MAD??

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40