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Marketing By Objectives « The Effective Marketer

The Effective Marketer

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100
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Best Companies Don't Need Marketing

The Effective Marketer

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Fun Theory: How to Change Behavior

The Effective Marketer

The videos on their website (embedded below) are some great examples of what they mean. This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

For example, don’t let your brand mascot share the spotlight with other characters. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100
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The Parse.ly brand refresh: Our 10 year glow-up

Parse.ly

So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now. Back in 2009, here’s how Parse.ly’s original 2009 logo looked: Here’s some fun startup lore about how we “acquired” this logo. Every era of tech startups has design trends that influence it. startup” look.

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don't forget your company history

The Effective Marketer

Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. You can follow any responses to this entry through the RSS 2.0

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

This could be a good stepping stone for a promising young Marketing Coordinator, for example. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100