Customer Experience Matrix

APRIL 20, 2010

What’s probably more significant is that the three next-ranking sources in the OneSource survey come from marketing: Website, inbound calls and email campaigns. I suspect that sales people have always felt they must rely on their own outbound prospecting to be successful. Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. Paid search campaigns are supported through integration with Omniture SearchCenter.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JANUARY 7, 2010

2009 was a year of tremendous growth for demand generation systems (a.k.a. On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. What will 2010 bring?

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. Campaigns can have multiple actions, each with its own entry conditions.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 12, 2009

Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns. The system includes an email builder with the usual features such as personalization and required “unsubscribe” links. Simple telemarketing could also be handled within the system using its CRM features.

Pricing 120

Pricing Price Impressions Marketing Management 120

Customer Experience Matrix

JULY 30, 2009

All that’s missing to be full-blown demand generation system is outbound email and lead nurturing campaigns—which the company has announced it will add. It's part of a general lack in Hubspot of the “campaign” orientation found in most marketing automation systems. Hubspot originally used its lead database largely for analytics.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 4, 2009

I did publish a real review in July 2009.] They focus on email nurturing campaigns and marketing measurement. Although you may not be familiar with them, the company is five years old and has more than 12,000 (yes, that's twelve thousand ) clients. Pricing starts at $250 per month and averages around $500.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

DECEMBER 6, 2013

Like many CPDs, Optimove also includes a campaign engine that pushes specific marketing actions to the external systems. Optimove’s approach is unusual in basing its campaign interface on a calendar that lays out the campaign schedule for each user-defined customer segment. It has a few U.S. Technically, it is a Markov chain.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Optimization 120

Customer Experience Matrix

OCTOBER 10, 2011

It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. Regarding the basic features: email, landing pages, surveys, and behavior tracking do indeed seem pretty basic.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Web analytics. social media integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

DECEMBER 29, 2009

The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. For example, the retrial node might check every hour to see whether someone has responded to a previous email. But lists can't be selected based on lead scores, email response or activity levels.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This means I apply different standards to evaluate them.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 29, 2009

Summary: Helmsman Marketing offers turnkey marketing campaigns for small business. Last week it was Helmsman Marketing , a five-month old company focused on helping small businesses run multi-step, multi-channel, outbound customer relationship campaigns. A typical Helsmark campaign might include five touches over several weeks.

Small Business Marketing 120

Small Business Marketing Marketing Management Marketing Automation Services Multi-Channel 120