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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. But Eloqua , Silverpop and Marketo remain industry leaders. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. You can see that post here.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. Eloqua focused on making it easier to embed sharable links within conventional marketing assets.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Read on to get their insights.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Marketing automation vendors like Manticore are likely to see continued sales growth as more b2b companies recognize the expectations of their buyers have changed. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

Manticore 100
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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

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Marketing Automation for the Inbound Challenged-Part 3: Vendors I

MLT Creative

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Marketo Marketo is made up of two sections: Marketo Lead Management and Marketo Sales Insight.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ).