Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

Social media allows marketers to build a strong reputation by earning the trust of their peers and industry, 100% organically. The new gatekeepers are your peers, where trust is formed by the idea of social proofing. The web allows you to display earned social proofing publicly to help paint a picture of your positive reputation.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

LEADership

SEPTEMBER 15, 2015

This deal was an extension of an existing 2009 sponsorship of $130 million over four years where Aon’s logo was displayed on Manchester United jerseys. CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . That is not enough for Clement. We don’t have to be in every channel all the time.

B2B Thought Leadership 40

B2B Thought Leadership Branding Brand Identity P2P 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Hubspot

OCTOBER 1, 2014

Mom, I know you might have freaked out a bit when you read that headline. But don''t worry! The whole "Say ''Yes'' to Drugs" bit isn''t me advocating for drug use: I''m just making a tongue-in-cheek reference about pharmaceutical marketing messages. Ultimately, pharmaceutical companies do want consumers to say "yes" to drugs -- their drugs.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The Lead Agency

MARCH 15, 2018

Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. In short, the Blockchain is about trust. How will this affect marketing in the next ten years?

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89