Ambal's Amusings

MARCH 18, 2010

The best example I’ve seen documented recently is from Junta42. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. Here are the tangible results they documented within 4 business days of its launch: 3 new clients signed up. B2B Lead Generation Benchmark Study 2009.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

OCTOBER 15, 2009

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). The High-Tech Direct Marketing Handbook (Ebook). Blog Marketing Interactions Twitter Ardath421. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

OCTOBER 7, 2010

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. The good news is that most analysts are predicting 4-5% growth for 2011.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Of course not.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

markempa

MAY 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc.;

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

The ROI Guy

DECEMBER 14, 2005

Using this methodology, the team can document which investments are tactical - forming the core infrastructure, and which are more strategic - helping to deliver competitive advantage. Forrester: Understand and Drive Outcomes for Sales.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Online Marketing Institute

JULY 31, 2009

Direct marketing lists? Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? Confirmed: The Recession Limits Interactive Experimentation Archives July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 More.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

B2B Marketing Zone Posts

AUGUST 3, 2010

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller - Modern B2B Marketing , July 7, 2010 For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. Miller Your knowledge of email marketing is very impressive.

Ning 40

Ning Paid Content Facebook Sales Management 40