Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. Pay attention to your statistics with regard to calls to actions.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth? Facebook For CRM , Monday, July 19, 2010. Blog as hub, site as spoke , June 23, 2009. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 10, 2011

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Buzz Marketing for Technology

FEBRUARY 11, 2010

On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. Hopefully it will inspire you to use similar tactics for you upcoming events. Share this on Facebook.

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Customer Experience Matrix

NOVEMBER 29, 2010

The system can now generate HTML code to embed forms within external Web pages, allowing users to create standard Javascript or Facebook -compatible non-Javascript versions, or both. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

Marketing Like the Big Boys—Facebook for Small Business - Content Marketing Today , March 29, 2010 A Quick Guide to Getting Started with Facebook for small business. Facebook (75). Marketing Like the Big Boys—Facebook for Small Business , March 29, 2010. The One Effective Use of Facebook for B2B Marketing , March 9, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. Where twitter might be good for designers, facebook is perhaps better for small businesses.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. The big news of this event is the launch of Eloqua 10. Duplicate your Twitter Strategy on Facebook. Great content this month via the B2B Marketing Zone.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

SEPTEMBER 30, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! Conferences, major events, and even reminders (i.e. Choose a simple hashtag that represents your event or brand. The best way to utilize them is when you need to organize information.

Twitter 40

Twitter Digg Wiki Mobile Advertising 40

Online Marketing Institute

DECEMBER 13, 2010

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

link] RT Please [link] Face to Facebook RT @jaybaer Are You Slow Enough to Succeed in Social Media? I was just at an industry event talking about “slow selling.&# I was just at an industry event talking about “slow selling.&# I was just at an industry event talking about “slow selling.&#

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159