Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Our primary rule for gated content is to gate our research papers. Free content: (Non-gated).

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

JUNE 27, 2009

Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better? Download the white paper and subscribe for an email newsletter. Watch the demos online and judge them.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. New Top-Level Domains Expected in 2009. WHITE PAPERS. A white paper for Software Decision Makers. src = [link]. }. Webcasts |. Podcasts |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Don't miss these great opportunities to build marketing content.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For marketers, the news is good overall.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. For example, if you’ve just identified a prospective customer—let’s call it the “first date” stage of the sales cycle—you might offer educational materials such as case studies, e-books, white papers, how-to articles and decision-maker kits. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

DECEMBER 9, 2009

Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. 've always been a sucker for case studies and white papers. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

SnapApp

APRIL 25, 2018

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. . . . Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Rachel Ferrigno. S tack Overflow | Sr.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Also: At my previous company, we implemented a website and content strategy that literally doubled our demo conversion rate. Their long-form case studies and white papers are now being packaged in digestible, small snippets that reflect our attention spans. Rachel Ferrigno. S tack Overflow | Sr. Manager, Inbound Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

NOVEMBER 28, 2011

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009.” Minneapolis is 4th-Most Socially Networked City by Twin Cities Business Congrats to my fellow Minneapolitans!

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100