Ambal's Amusings

NOVEMBER 12, 2010

During a re-engagement nurturing program for an IT Services and Solutions firm, the client combined content touches with phone calls to validate prospect interest and qualify their level of sales readiness. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Brian Carroll's blog B2B Lead Generation Blog. Maria Pergolino.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Ambal's Amusings

JULY 22, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Are you famous for post sales customer service or pre sales information? Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising. Outputs, Outtakes, Outcomes.Oh

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

JANUARY 21, 2010

Marketing collects information from companies expressing interest in a product or service and typically sends this "lead" onto sales. Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Seamus Walsh's Tip. Tom Pick's blog Webbiquity.

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Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

MARCH 18, 2010

Blog Demand Generation Twitter abneedles. Successful viral campaigns also have to be consistent with what you do, and while they may not be substantive to your product/service, per se, they should still give insight into what type of organization you are. Brian Carroll's blog B2B Lead Generation Blog. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

APRIL 1, 2011

I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. In 2009, it was the Kindle. At Marketo we also invite webinar attendees to join our LinkedIn group where they can get access to webinar slides, plus interact with speakers and each other.

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Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Read on to get their insights. Rebel Brown's blog Phoenix Rising.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. It’s especially important for demand generation, where we have such a short time/space to capture our audiences’ attention.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is also a member of the Marketo Board of Advisors. The webinar will be held this Thursday, June 18, 2009 at 11:00am Pacific/2:00pm Eastern. After I graduated, I was an engineer (civil) for eleven years, selling engineering design services the latter half of that time. Sign up today! What we've labeled CRM 2.0

Thought Leadership 48

Thought Leadership Sales Leads Lead Scoring Lead Ranking 48

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). B2B Lead Generation Benchmark Study 2009. Their primary audience is IT service managers and internal help desk managers.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Resurgence of the Agency: Marketing departments have been trying to go it alone and do their own thing. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

chiefmartech

OCTOBER 29, 2017

Of those that remain, some of them, such as Emma, Lithium, iPerceptions, Marketo, and (sort of) Sitecore, were actually acquired by private equity firms, but kept operating as stand-alone brands — so I didn’t circle them in red. But many others were absorbed more diffusely among different technology companies and service providers.

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Market2Lead Reachforce Eloqua DemandBase 61

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

JANUARY 9, 2009

In The Fatal Mistake Boards and VP Sales Will Make In 2009 Planning , I discuss how lead generation causes new customer acquisition and salespeople fullfill it. What do you think is the biggest opportunity companies have in terms of more effective demand generation ? Your blog is called "Build A Sales Machine".

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48