Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. The chart below from a research study done by Forrester illustrates this point very clearly.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Ambal's Amusings

JULY 22, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. An example of a strategic objective: To increase interactive online dialogue with our prospects and customers about the benefits of collaboration technology.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Declining from 2009 is budget allocations and spending for search ads and search engine optimization, as well as display ads.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. B2B Lead Generation Benchmark Study 2009. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Recommended Resources from B2B Marketing Experts.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

DECEMBER 14, 2005

. • Level 2: Process and Transaction Optimization - these investments in the business seek to deliver operating expense reductions by automate key business processes or streamline supply chain and customer transactions. White Papers are Influence Kings, But Need Persona. Frugalnomics in Full Effect: Forrester and Gartner.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Single Grain

JUNE 30, 2022

Analyze customer testimonials to check the credibility of the agency. Pricing: They offer custom pricing plans as per your business goals and requirements. Key Services: Understanding business goals and objectives, then mapping out the best digital customer strategy and ad platforms. 1) Research the Agency. Top Clients: Amazon.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52